AMX Superstores joins ASBK as Official Highlights Partner for 2026–2027

The Penrite Australian Superbike Championship presented by Pirelli (ASBK) is thrilled to welcome AMX Superstores as the Official Highlights Partner for the 2026 and 2027 seasons.

The dynamic new partnership will see the championship’s must-watch race recaps branded “ASBK Highlights brought to you by AMX Superstores”, bringing every overtake, victory and pivotal moment to fans across Australia.

A powerhouse in the motorcycle retail landscape, AMX Superstores operates more than 45 superstores nationwide, with an enormous range of motorcycle accessories available both in-store and online.

Renowned as a one-stop shop that truly understands riders, the AMX team is made up of passionate bike enthusiasts who ride themselves and live the lifestyle they champion.

The partnership with ASBK marks a significant expansion of that commitment, sitting alongside AMX’s existing role as Presented by Partner of the ProMX Championship and underscoring the retailer’s deep support for Australian motorcycle sport across multiple disciplines.

Motorcycling Australia CEO Peter Doyle said he was excited to see AMX Superstores expand their support for Australian motorcycle sport in such a meaningful way.

“They’ve already proven to be a fantastic partner through their involvement with ProMX, and to now have them step into the ASBK arena as the Official Highlights Partner really underlines their long-term belief in our athletes, our championships and the riding community as a whole,” Doyle said.

“AMX is backing the sport across multiple disciplines, and from a Motorcycling Australia perspective, that kind of expanded, genuine support is exactly what helps our sport thrive at every level.”

AMX Superstores has grown from a single Melbourne store in 2008 to a national network of conveniently located superstores. With over 30,000 items available online and a passionate team happy to talk bikes or help find the right gear, AMX has built a reputation on knowing what riders need.

With clearance gear, monthly sales, bike nights and rider events a regular fixture at stores around the country, the partnership with ASBK is a natural extension of its grassroots connection to the biking world.

Rob Farrimond, GM Merchandise & Marketing at AMX Superstores, said the opportunity to extend their involvement in Australian motorcycle racing was one they simply couldn’t pass up.

“ASBK is the premier road racing series in Australia, we’ve been impressed with how the series has developed over the last few years with hard fought racing from a field of strong competitors. Further to that, it’s so accessible for our core customers, either at the track or tuning in on SBS on the weekend. To us, It’s the perfect fit for AMX.”

Farrimond added that AMX Superstores is particularly excited about the championship’s future, with ASBK set to transition to an exciting new Summer Championship format from the 2027 season, and the brand is thrilled to be part of that journey.

The 2026 & 27 Penrite Australian Superbike Championship presented by Pirelli seasons will feature full “ASBK Highlights brought to you by AMX Superstores” coverage across the championship’s broadcast and digital platforms, ensuring fans never miss a moment of the on-track drama.

The ASBK action continues this weekend, with Round 3 heading to The Bend Motorsport Park from May 1–3. As Australia’s best superbike racers battle it out in South Australia, the new partnership will be in full swing – delivering all the highlights to fans around the country and marking an exciting new chapter for the championship and its growing family of partners.