
SW-Motech joins ASBK as Superbike sponsor
The new season of the mi-bike Motorcycle Insurance Australian Superbike Championship presented by Motul will welcome a new major partner, with SW-Motech joining the paddock as naming rights partner for the premier Superbike class.
The SW-Motech Superbike class is the headline circuit racing category in the nation and the on-track action provided great excitement for ASBK fans and motorsport enthusiasts alike in 2024, as Josh Waters became the first rider in history to win four ASBK Championships.
Distributed by A1 Accessory Imports, the SW-Motech brand specialises in motorcycle accessories with its extensive range covering key touring items such as:
- Luggage items like side carriers and tank bags
- Accessories for navigation and power supply
- Ergonomics, safety and maintenance gear
- Protection parts like crash bars and engine guards
The full range offered by SW-Motech can be found here.
The partnership will also extend to a tangible benefit for ASBK fans, with activations planned for SW-Motech in the championships popular ASBK Fan Zone.
The SW-Motech Superbike class is the perfect setting for its new partnership with ASBK, giving motorcycle enthusiasts the perfect opportunity to be exposed to the brand and what it has to offer.
A1 Accessory Imports General Manager, Ronald Kabella:
“We, A1 Accessory Imports, as the importer of SW-Motech in Australia are very happy to be involved and established in the Australian Superbike Championship.
“SW-Motech can meet the demands and expectations of all motorcyclists in the on, off and adventure market with high quality products.
“It is important to us to make the brand known to a larger target group and talk directly to motorcyclists during the races.
“We will be able to present products on-site and make them tangible, answer questions and give motorcycle-specific advice and refer interested customers to local dealers.”
Motorcycling Australia CEO, Peter Doyle:
“I am delighted to welcome SW-Motech to the ASBK Championship as naming rights partner of the Superbike class.
“This provides a great opportunity for them to be exposed to a larger audience of motorcycle enthusiasts that attend races and watch live on TV, which I’m sure is going to be a big win for both organisations.”
The opening round of the mi-bike Motorcycle Insurance Australian Superbike Championship presented by Motul will be held alongside round one of WorldSBK at Phillip Island on February 21-23. Tickets can be purchased here.